Biography

Justin Basini Net Worth, Age, Career, Wife, and Children

Published

3 hours ago

18 July 2025

Justin Basini Net Worth, Age, Career, Wife, and Children

When we talk about people who have changed the way we understand money and credit, one name always stands out — Justin Basini. He is the co-founder and CEO of ClearScore, a company that has helped millions of people see their credit scores for free and take control of their financial lives. But Justin’s journey is not just about business and money. It’s a story of hard work, dreams, smart ideas, and learning from life’s challenges. In this article, we’ll dive into everything about Justin Basini — his age, net worth, career, wife, children, and the lessons that shaped his success.

Who Is Justin Basini?

Justin Basini is a British entrepreneur and marketing expert who turned a simple idea into a global success story. He wanted to make credit information easy and free for everyone, and that’s how ClearScore was born. Today, ClearScore is used by more than 23 million people across the world.

Justin is not just the CEO of ClearScore. He is also known for his inspiring leadership style and his focus on building trust. His journey from a corporate employee to a successful business founder shows that with the right ideas and dedication, you can change an entire industry.

Justin Basini’s Age and Quick Bio

Justin Basini was born in June 1974 in Kingston, southwest London, United Kingdom. As of 2025, he is 51 years old. Over the years, he has built a reputation as one of the UK’s leading tech entrepreneurs.

Here’s a quick look at some key facts about him:

Full Name: Justin Simon Mark Basini
Date of Birth: June 1974
Nationality: British
Current Role: CEO and Co-founder of ClearScore Group
Net Worth (2025): Estimated at £15 million
Wife: Elizabeth Day (journalist and podcaster)
Children: Three kids
Other Roles: Chair of The Money Charity and board member of the UK’s Competition and Markets Authority

Justin Basini’s Early Life

Justin grew up in a simple yet disciplined household in Kingston, southwest London. His parents were both teachers. They believed that education was the most powerful tool for building a good life. From a young age, Justin was taught to work hard, stay focused, and aim for the best.

He went to Wimbledon College, a school that focused on both discipline and good education. These early years taught him how to stay motivated and keep learning, even when things got tough. His upbringing played a big role in shaping his character and values.

Education and First Steps

After school, Justin studied at the University of Bristol, where he earned a First-Class Honours degree in Biochemistry and Molecular Genetics. While science was his first love, he soon realized that his true passion was business. He wanted to build something meaningful and help people in real ways.

This is why he chose a career in marketing and business rather than working in a lab. He believed that understanding people and solving their problems was the key to making a real difference.

Starting His Career

Justin’s first job was at Procter & Gamble (P&G), a company known for some of the world’s most famous products. At P&G, he learned how important it is to truly understand customers and build a brand they can trust.

After P&G, Justin worked with WPP in consulting. He then moved on to Deutsche Bank, where he handled big projects in retail e-ventures and corporate finance. Later, he joined Capital One Europe as Vice President of Marketing and Brand.

These early jobs gave Justin the experience he needed to understand how businesses grow and how important it is to connect with customers. They also taught him that building trust is the foundation of any strong brand.

The First Business – ALLOW

In 2010, Justin decided to take a bold step. He left the corporate world to start his own company, ALLOW Ltd.. This was one of the first companies in the UK that helped people control and protect their personal data online.

ALLOW grew quickly and gained thousands of customers. It also raised millions of pounds in investments. However, in 2013, Justin decided to sell the company. The experience taught him valuable lessons about running a business, leading a team, and always putting the customer first.

The Birth of ClearScore

In July 2015, Justin co-founded ClearScore with a big and simple idea — give people free access to their credit scores and reports forever. Before ClearScore, most people had to pay to see their credit reports. Many didn’t even know how important their credit score was.

ClearScore changed that. With a free and easy-to-use platform, people can now check their credit history anytime. They could also get tips on how to improve their credit score and even protect themselves from online threats with tools like Dark Web Monitoring.

ClearScore’s Fast Growth

The response to ClearScore was amazing. Within just six months of launch, the platform had 600,000 users and earned its first £1 million in revenue. In just 18 months, it had grown to over 3 million users and £13 million in revenue.

Today, under Justin’s leadership, ClearScore has expanded beyond the UK to countries like South Africa, Australia, Canada, and New Zealand. The platform has helped over 23 million people understand and manage their money better.

ClearScore’s success comes from its focus on trust. It’s not just about giving people their credit score. It’s about helping them take charge of their financial future with simple, clear tools.

Why ClearScore Stands Out

Justin believes in creating products that people love, not just products that “work.” He calls this the “Minimum Lovable Product” idea. Instead of launching something basic and improving it later, Justin wanted ClearScore to feel valuable and helpful from day one.

ClearScore also embraced Open Banking early on. This allows users to share real-time banking data with lenders, helping them get better loan offers faster and often at lower interest rates. This focus on innovation has kept ClearScore ahead of its competitors.

Justin Basini’s Net Worth and Success

Justin Basini’s net worth in 2025 is estimated to be around £15 million. This wealth comes mainly from his success with ClearScore, which has grown into one of the most trusted credit-checking platforms in the world. When ClearScore first launched, it changed the game by offering free credit scores and reports, something that had never been done in the UK before.

His earlier business ventures, like ALLOW Ltd., also helped him build experience and financial stability. But ClearScore’s rapid growth, partnerships, and international expansion have been the biggest drivers of his wealth. For Justin, money is not just about success. He often says that what matters most is how many lives he can impact and how many people he can help take control of their financial future.

Awards and Recognition

Justin Basini’s hard work and vision have not gone unnoticed. In 2017, he won the Scale-Up Entrepreneur of the Year award at the NatWest Great British Entrepreneur Awards. The following year, he was named PwC Private Business CEO of the Year (2018), which is one of the top honors for business leaders in the UK.

By 2020, Justin was also a finalist for EY Entrepreneur of the Year, further proving his influence in the world of business and technology. These awards are not just about money or success. They show how much he has shaped the way people understand credit, data, and trust in financial services.

Justin Basini’s Leadership Style

Justin Basini Net Worth, Age, Career, Wife, and Children

What makes Justin Basini different as a leader? He believes that a successful company starts with happy and healthy employees. At ClearScore, he focuses on building a positive work culture where everyone feels supported and motivated. For example, ClearScore offers personal training budgets, access to mental health support, and even an in-office library to encourage learning.

Justin understands how stressful business life can be. Earlier in his career, he went through tough times with burnout and mental health struggles. These experiences taught him that success is not just about working harder. It’s about working smarter and creating an environment where people can grow without losing balance in their lives.

Justin Basini’s Wife – Elizabeth Day

Justin is married to Elizabeth Day, a well-known British journalist, author, and podcaster. Elizabeth is famous for her podcast “How To Fail,” where she talks to successful people about the lessons they’ve learned from failure. The couple supports each other’s careers, and both share a passion for helping people understand and overcome life’s challenges.

Their marriage shows how important it is to have a strong support system. Despite their busy schedules, Justin and Elizabeth always make time for family and personal life.

Justin Basini’s Children and Family Life

Justin Basini is also a proud father of three children. While he likes to keep his family life private, it’s clear that his role as a father is very important to him. He lives with Elizabeth and their children in Vauxhall, London, where they enjoy a calm and balanced life away from the spotlight.

Justin believes that family time is as important as business time. Whether it’s walking with his kids, spending quiet evenings at home, or enjoying simple family moments, he values these times more than anything else.

Big Ideas for the Future

Justin’s vision for the future is bold and exciting. With ClearScore, he plans to bring even more smart tools that help people understand their finances better. He strongly believes in Open Banking and how it can give users real-time control of their money.

He also wants ClearScore to keep expanding around the world. His mission is simple — to make credit scores, financial tools, and money advice free and accessible to everyone, no matter where they live. Justin is also interested in how new technologies like AI can improve financial services without losing the human touch.

Justin Basini’s Mental Health Journey

One of the most inspiring parts of Justin’s story is how open he is about his struggles. In his 20s, he faced debt, stress, and even moments of burnout that almost broke him. But instead of giving up, he used these experiences to grow stronger.

Today, Justin often talks about how important mental health is for entrepreneurs and business leaders. He wants others to know that success is not just about money or hard work — it’s about balance, well-being, and staying true to your values.

Final Thoughts

Justin Basini’s journey is proof that with determination, smart thinking, and a heart for helping others, you can achieve amazing things. From growing up in Kingston to becoming the CEO of a global financial platform, his life is a mix of lessons, challenges, and inspiring wins.

Through ClearScore and his public work, Justin continues to make finance simple, free, and accessible for millions of people. His story reminds us that real success comes when you lift others up along the way.