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JB Mauney’s Net Worth: How the Bull Riding Legend Built His Fortune in 2026

Published

4 weeks ago

7 January 2026

Have you ever wondered how someone becomes a legend in bull riding? JB Mauney is one of the best bull riders in the world. Known for his bravery and skill, he’s earned a lot of money doing what he loves. In this article, we’ll explore how JB Mauney built his fortune and how he went from a small-town cowboy to one of the richest bull riders today. We will look at his net worth, career, earnings, and what he’s doing now.

James Burton Profile Summary


Full Name	James Burton “JB” Mauney
Nickname	JB
Date of Birth	January 9, 1987
Age	37 years old (as of 2024)
Place of Birth	Mooresville, North Carolina
Current Residence	Stephenville, Texas
Height	5′ 10″ (178 cm)
Weight	140 lbs (64 kg)
Hair Color	Dark Grey
Eye Color	Blue
Father	Tim Mauney
Mother	Lynne Mauney
Children	Two (Son with Samantha, Daughter from previous relationship)
Net Worth (2024)	$6 million to $8 million
Profession	Bull Rider (Retired), Coach

Who is JB Mauney?

JB Mauney is an American bull rider. He was born on January 9, 1987, in Mooresville, North Carolina. From a very young age, he was interested in rodeo sports. By the time he was just 12 years old, he was already riding bulls. JB went pro at 18, and his bull riding career took off quickly. He became known for his daring rides and never-give-up attitude.

JB’s fame grew when he won the PBR World Championship in 2013 and 2015, making him one of the best in the sport. He’s not just a great bull rider but also a smart businessman who used his skills and fame to make a lot of money.

JB Mauney’s Early Career and Achievements

JB Mauney’s rodeo journey started when he was just a kid. At age three, he started riding sheep, a common first step for young bull riders. By 12, he was already taking on real bulls. His career as a professional bull rider started in 2005 when he joined the Professional Bull Riders (PBR).

His hard work paid off when he won the PBR World Championship in 2013. That year, he made a whopping $1.8 million. He followed that up with another championship in 2015, which brought in another $1.5 million. These wins helped JB earn a reputation as one of the most talented and daring bull riders.

How Much Money Did JB Mauney Make from Rodeo?

JB Mauney made most of his money from rodeo prizes. Over his 18-year career, he earned about $7.4 million in prize money from various events. His earnings grew as he won more and more competitions. In his rookie year, he earned $66,616. But by 2009, his earnings went up to $210,000.

The real turning point came in 2013, when he won the PBR World Championship and earned a career-high $1.8 million. In 2015, he won another $1.5 million, keeping his earnings high. JB’s dedication to the sport made him one of the highest-paid bull riders of all time.

How JB Mauney Earned Off the Rodeo Circuit

In addition to his earnings from rodeo prizes, JB Mauney made a lot of money from endorsements and sponsorships. Brands like Monster Energy and YETI were happy to work with him because he had such a big following.

For example, Monster Energy became the official partner of PBR in 2013, and they sponsored JB Mauney along with other top riders. In 2015, JB became a YETI ambassador. These deals gave him a chance to make money without having to ride bulls every day. The endorsements helped add a lot to his overall net worth.

JB Mauney’s Earnings from Social Media

In today’s world, social media is a big deal, and JB Mauney used it to his advantage. He made money by posting about the products he uses and loves. Instagram and Facebook became important tools for him to advertise products from brands like YETI, Monster Energy, and Bullkelp Bedrolls.

By promoting these products to his huge fanbase, JB earned extra money. This shows that today’s athletes can make money not only from their sport but also from social media. JB’s social media helped him stay connected with fans while boosting his income.

How JB Mauney Makes Money from His Fans

One of the smartest ways JB Mauney made money was through selling merchandise. JB has a big fanbase that loves to support him. So, he sold things like t-shirts, hoodies, posters, and stickers. These items helped him earn money even when he wasn’t riding bulls.

You can find JB’s merchandise online on sites like Amazon and Redbubble. The products are popular with fans who want to show their support for JB. His fan connection turned into a successful business.

What Happened to JB Mauney After Retiring?

In 2023, JB Mauney retired from bull riding after suffering a serious neck injury during a competition. It was a scary moment, but it didn’t stop him. After surgery, he decided to leave professional bull riding behind.

But even after retiring, JB stayed involved in the sport. In 2024, he returned to the PBR as the head coach of the Oklahoma Wildcatters. Coaching the next generation of bull riders gives him a steady income and keeps him active in the rodeo world.

JB Mauney’s Coaching Career

After retiring from bull riding in 2023, JB Mauney didn’t leave the rodeo world behind. Instead, he decided to become a coach. In 2024, he took on the role of head coach for the Oklahoma Wildcatters in the PBR Team Series. This new role allows him to share his experience and wisdom with younger bull riders.

Being a coach is a big job, and JB Mauney is excited to help guide the next generation of riders. He uses everything he learned during his 18-year career to teach new talent how to succeed in the sport. Coaching adds another income stream for JB, and it keeps him connected to the rodeo community.

JB Mauney’s Net Worth Breakdown

Now, let’s break down how JB Mauney made his money. His total net worth of around $6 million to $8 million comes from multiple sources. A large part of his fortune comes from prize money he won from rodeo events. He also made money from endorsements, social media promotions, and merchandise sales.

Here’s a quick breakdown:

Rodeo prize money: Around $7.4 million from his career.
Endorsements: Deals with Monster Energy, YETI, and other brands.
Coaching: His role with the Oklahoma Wildcatters in 2024.
Merchandise: Selling t-shirts, hoodies, and other products to fans.

JB Mauney’s Properties and Lifestyle

In addition to making money from his career, JB Mauney also enjoys a comfortable lifestyle. Over the years, he has owned several properties. He lived in Mooresville, North Carolina, for many years before moving to Cotulla, Texas. In 2020, he bought a property in Stephenville, Texas, where he lives with his family.

Living in Texas gives JB plenty of space for his ranch and his bulls. His property has also become a place where he can relax and focus on his life after bull riding. He even bought the bull that ended his career, Arctic Assassin, to let it retire peacefully on his ranch.

JB Mauney’s Family

JB Mauney’s personal life is just as important as his bull riding career. He is married to Samantha Lyne, a professional barrel racer. They got married in 2017 and have two children, including a son born in 2019. JB also has a daughter from his previous relationship.

The Mauney family is based in Stephenville, Texas, where they enjoy a quiet life away from the spotlight. JB is very close to his family, and they play a big part in his happiness and success.

What is JB Mauney Doing Now?

Since retiring from bull riding in 2023, JB Mauney has focused on his coaching career and spending time with his family. He’s back in the rodeo world, but now as a coach, helping to develop young bull riders for the Oklahoma Wildcatters.

Aside from coaching, JB also enjoys his life on his Texas ranch, where he has plenty of time to relax and recover from his years of intense bull riding. He is still a big part of the PBR and will likely be involved in the sport for many years to come.

Final Thoughts

JB Mauney’s journey from a small-town cowboy to one of the wealthiest bull riders is nothing short of inspiring. He turned his love for bull riding into a successful career and now enjoys a comfortable lifestyle with his family. Even after retiring from riding, JB continues to impact the rodeo world through his role as a coach and mentor.

His story is a great example of how hard work, passion, and smart business decisions can lead to great success. JB Mauney’s legacy will live on, not only in his net worth but in the many bull riders he has inspired and coached along the way.